- Written by Wendy Skorts
- Category: SEO
- Hits: 141
There are a lot of different elements in life that are tried and true. When you start to look at every single industry that is out there, you’ll find that some are slow to change because certain things work. In tech, however, that notion is thrown out of the window. The reason why that’s true is because the changes come through faster and faster. You will find that the minute that you get the latest and greatest implementation process, you will see something new coming down the line. This happens in terms of software, hardware, and even programming. Certain programming can still work, but more often than not you will find that the evolution in tech is faster than many people realize. That’s something that is not going to change or stop anytime soon. This becomes very clear when you start trying to find the best SEO company to help you gain credibility online.
In the past there were easy steps that you could take to get to the top of search engines. Today, those same steps may find your site gaining marginal, incremental steps, but you will not see something grand over time. You will find that things start to drop out of the air and into a whole new balancing act that is quite arduous to pull through. There are so many changes looming as well, and nothing is truly concrete, which is why the best SEO company from the past, is going to have a hard time sustaining their measure of success today. Without an evolutionary mindset, things are going to look very bad for most companies that are working within the realms of internet marketing as a whole.
Changing The Rules Constantly
There were a lot of constants online in the past, and among them was the world of search engines. Search engine marketing was easy, simple, and you could even do it yourself. There were a lot of books written on this, and some are still being written today about this solution. You will find that the option is something that is definitely worth looking into if you want to gain leverage within the marketing world. The rules rarely changed and you would find yourself flowing through a grand variety of elements to get the attention of search protocol. However, things have changed and they have gone through transitions that are faster than most realize.
In fact, just in 2014 alone, search engine algorithms saw a huge push forward. Some as recent as late September 2014, in which Google decided to unleash yet another update to their Panda protocol. The latest option is going to punish sites that have what is called “thin” content. This is something that many marketers have been arguing about for some time, but it’s starting to showcase in a lot of different rankings and elements online today.
The changing of the rules is something that marketers have to be ahead of. For instance, if a professional didn’t know that this update was in place, they could end up posting thin content all over the internet. That would only bring down their main site and the backlinks that would be needed to solidify that push would come to a halt overall. The rules of change are interesting and are complicated all in the same breath, and should not be diminished when denoting all of this moving forward.
Complying With The Changes
In order to comply with all of the changes, many of the best companies have several campaigns ready to launch at any given moment. When you look to hire the best SEO company for your needs, make sure that you ask them about that. Ask whether or not they are prepared for another algorithm shift. If they are honest, they will not deny that there are changes, and they may even tell you that they are working on several parameters to help with the evolutionary changes that are no doubt planned within search protocol. However, if you contact a site and they have no real clue as to what they are going to do or the changes that are looming, you know something is wrong with their protocol. Today, if you don’t flow with the changes, you will be left behind, and many sites have been there and are currently not gaining any steam.
The Penalty Box of Search
There are a lot of penalties that can be levied for breaking the protocol of unique, SEO. Search engine optimization cannot be done in the way it used to be done. There is a more distinct and exact science to this today, and it’s different than it was in the past. There was a time when you had to deal with a lot of chaos in order to gain any sort of marketing collateral. However, today, you will need to have everything slowly moving towards the protocol that search engines demand. If you are out of line, or you try to buy your way to the top in an expedited manner, the penalties can mount up. The worst thing that can happen here is that you will find your page completely gone from search results, and when that happens, there’s no real bouncing back without hiring the best SEO company you can find.
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